Introducing our new tagline

New Tagline: Belonging For All

We’re proud to share that Belonging for All is now our official tagline — a phrase that began as part of our 50th anniversary logo and resonated so deeply, we’ve made it permanent.

Why the change? While Greater Possibilities spoke to our aspirations, Belonging for All speaks to the heart of what we do. Belonging is a universal human experience. We all know what it feels like to be left out — and how powerful it is to feel truly welcomed, valued, and part of something bigger.

Inclusion is the open door. Belonging is the feeling that follows — the confidence to be your authentic self, to take risks, to dream big, and to know you’re supported. When someone feels they belong, inclusion has done its job.

This new tagline reflects our commitment to creating spaces where everyone — families, staff, supporters, and the people we support — feels seen, heard, and empowered.

Roll-out

You’ll soon notice the new tagline on our website, letterhead, and other digital components. Over the next year, we’ll gradually update signs and physical materials. We appreciate your patience as we make the change!